Fincor has created a product that makes cross-chain transactions easier. Our job was to explain this in a clear, engaging way through a 1-minute video.We fully managed the video production process, from ideation to execution. Our first step was to develop a comprehensive script that succinctly defined the problem and presented Fincor's product as an efficient solution. Subsequently, we created a storyboard that visually encapsulated the narrative, ensuring that the intended message was effectively conveyed.To realize the storyboard, we utilized a blend of tools including Adobe After Effects for motion graphics, Blender for 3D elements, and Adobe Illustrator for design work. The goal was to translate the intricacies of cross-chain transactions into a user-friendly and engaging animation.Following the animation phase, we worked on the voiceover production, ensuring that it complemented the visual elements and further clarified the concept. The completed video was then integrated into an educational marketing campaign and disseminated across multiple social media platforms.The effectiveness of our approach is evidenced by the video's performance on Twitter, where it has garnered over 20,000 views. It demonstrates the efficacy of our methodology in transforming complex concepts into easily digestible content, contributing to Fincor's educational efforts.
Client: Fincor
